OUR ULTION WEBSITE AND YOURS…

Our Ultion Website and Yours...
The new Ultion website from Brisant Secure offers a beautiful engaging experience and has been launched with a unique product presentation page for customers with Ultion On Your Site.

Ultion On Your Site can be integrated on to any website from a selection of banner links. All that is required is a single line of script and there’s even a video tutorial to show how effective it is.  And with the only links on the page going back to the original site it really gives the impression of being part of customer’s site.

One of the first companies to adopt this powerful marketing presentation was Porta-Dors, with managing director Theresa Dyer saying of it: ‘Ultion On Your Site was so easy to incorporate within our website, that I did it myself on five different pages.

She continued: ‘The result is that our customers are fully informed about the performance of Ultion vs other cylinders, as we’re selling both a door and the perceived security that goes with it. Now over 90% of customers opt for Ultion, with the expectation to get this close to 100% in the coming months.’

With over 17,000 unique visitors to the Ultion website per month, Brisant have added the facility for homeowners to search for local Ultion door installers. There are also a number of engaging videos throughout the site, along with a webshop offering additional keys, padlocks, KeyRing, KeyCap, and a lock lubricant.

Nick Dutton, CEO of Brisant Secure commented: ‘The new website is beautifully presented with an installer search facility. But the true power, as Porta-Dors have experienced, is Ultion On Your Site. It’s dedicated product page for our customers and it’s a proposition that we have expanded upon with Sweet On Your Site for our door furniture range.’

Please visit the new Ultion website at www.ultion-lock.co.uk.

LETTER TO THE MEDIA

Nick Dutton becomes Joint CEO of Brisant Secure
This is a copy of a letter sent into the glazing industry media about the true cost of product failure. 

Since publishing our door furniture performance and warranty research in May, installers have told us about the true cost of product failure which is tarnishing reputations as well as furniture.

The door furniture ‘credit on return’ policies, where a credit for the rotting component is paid only when the faulty product is brought back from site, packaged and shipped off to the supplier for inspection. This is a contributor of why 77.5% reported they are unhappy with how these warranty issues are handled.

Customers tell us the return processes are so convoluted that in many cases they simply don’t bother returning the item. They pay the supplier of the faulty product for another one and fit the same again!

The real cost to installers is taking the complaint from the homeowner, returning to site, ordering replacement products and then going back to make good a fault not of their making. But the cost is far greater than the hours and fuel, it’s the alternative cost of what they could have earned whilst servicing their suppliers warranty promise.

Head Offices then don’t see the magnitude of a problem. If their return processes are so tortuous that products don’t get returned, they could be peddling the same product for 30 years without thinking there is a need to improve.

This is why we created The Sweet Guarantee. If it pits, we handle it directly. A fit and forget, don’t involve yourself guarantee, supported with test data of 33 times the required standard at 8000+ hours in a salt spray chamber and still no reported issues.

Nick Dutton
CEO
Brisant Secure

FAB FRAMES SWEETEN UP THEIR COMPOSITE OFFERING

Fab Frames Sweeten Up their Composite Offering
As one of the first companies in the UK to take stock of Sweet, Fab Frames have now started to offer this revolutionary range of door furniture on their composite doors to their South West customer base.

Fab Frames have manufactured their own composite doors using a Solidor slab and KÖMMERLING PVCu door frame for over 8 years, delivering around 80 doors every week to Cornwall, Devon and Somerset. With a coastal climate for the majority of their customers, the introduction of Sweet will provide great re-assurance to their trade installers and homeowners looking for a longer-lasting hardware finish, having achieved in excess of 8,000 hours in a salt spray chamber.

Mike Taylor, managing director of Fab Frames commented: ‘Given our past issues with hardware longevity, Sweet will not only address the performance issues, but will allow us and our trade customers to pass the warranty issue direct to the manufacturer. The time taken to process hardware warranties on both window and door handles has been considerable over the years and so the Sweet proposition will benefit our business in a number of ways.’

He added: ‘Already in just a matter of days we’ve had our installers requesting and selling Sweet including Doors & Windows (Exeter). It’s good for their business and it’s certainly good for ours.’

Nick Dutton CEO of Brisant Secure concluded: ‘We are hearing stories all over the UK from frustrated door manufacturers, fabricators and installers with the performance of door furniture and the warranties offered. Sweet not only addresses these critical issues, but’s it’s also wrapped up in a beautiful edgeless design and is perfectly suited throughout.’

Please visit www.fabframes.net for all trade enquiries in the South West including composite door sales.

HELP LOCKS WITH A RECIPE FOR SALES SUCCESS

Help Locks With a Recipe For Sales Success
Leeds-based Help Locks are enjoying strong sales, thanks to how they market their business with social media, with support from Brisant Secure through their Ultion and Lock Lock marketing materials.

To put the story into perspective, there have been a spate of burglaries nationally targeting new build properties as they are often specified with a thumbturn cylinder to the front door. Paul Stevens of Help Locks takes up the story: ‘I recently responded to a call from a homeowner to change a front door cylinder following on from a social media post from my Leeds Crime Watch page which boats over 6,500 members. The post flagged up that there were a gang of men manipulating thumbturns on a particular estate in Leeds.

He continued: ‘The customer upgraded to an Ultion 3 Star cylinder without thumb turn and whilst carrying out the work had requests from numerous neighbours to carry out the same job, followed by homeowners from neighbouring streets. The whole thing went viral within a matter of hours and I now have over 20 jobs booked in.’

Help Locks have always been marketing-led with over 11,000 Facebook followers, and have always used all of the marketing materials for Ultion and Lock Lock from the outset, including personalised videos. Next Paul will be holding a home security awareness event in the White Rose Shopping Centre in October, with the full support of Brisant Secure.

Steve Stewart, CEO of Brisant Secure commented: ‘Paul shows what can be achieved with a proactive marketing campaign when it comes to home security and locks. An engaging social media campaign, along with using all of our tools to sell has helped him developed a strong business and outstanding levels of customer satisfaction as can be seen on his 5.0 star Google review. He’s a credit to the sector.’

Please visit www.helplocks.com or look for them on Facebook.

KINGFISHER’S NEW SWEET STANDARD

Kingfisher's New Sweet Standard

Kingfisher Windows have become one of the first installation companies in the UK to offer the revolutionary Sweet door furniture range as standard, thanks to its innovative design, unrivalled longevity and unique consumer warranty.

Sweet is redefining the door furniture market having achieved over 8,000 hours in a salt spray chamber, equivalent to 33 times more than the current 240 hour standard. There’s also the offer of a direct to consumer 10-year warranty, so there isn’t the worry for manufacturers or installation companies such as Kingfisher Windows, having to address ongoing pitting issues.

Kingfisher Windows are one of the largest trade manufacturers in Yorkshire and now heading towards their 30thanniversary. Throughout this time the company has been servicing pitting issues with door furniture with little support from the supply chain as Deborah Beeley, sales and marketing manager points out: ‘It seems like we’ve been left to service pitting issues on our own for decades. The opportunity to take Sweet on board right from the outset was an obvious step for us with the launch of our new composite door range. This includes Sweet and Ultion as standard, with the option to upgrade to the high security Lock Lock handle and the initial feedback from customers has been exceptional.’

Nick Dutton, CEO of Brisant Secure concluded: ‘Kingfisher have been one of the first adopters of Sweet and couldn’t get the order in quick enough from our online ordering platform. There’s been a huge amount of interest for Sweet, it’s a game changer for anyone looking for a product with designer appeal, yet backed with unrivalled performance and warranty credentials.’

Please visit www.kingfisherwindows.co.uk for all trade enquiries in the Yorkshire region.

SHEFFLOCK FLY WITH LOCK LOCK AND ULTION

SheffLOCK Fly High With Lock Lock and Ultion
New locksmith business Shefflock, have quickly built sales up to 40-60 Lock Lock security handles and 60-80 Ultion cylinders per week by offering a super-secure combined package to homeowners. This has been supported by the use of the comprehensive marketing materials supplied by Brisant Secure.

SheffLOCK is a family run business with father Kevin having served for over 30 years as a police officer, with sons Richard and Chris who also boasts 12 years in the force, the last 7 within a burglary prevention unit. The company which is just 18 months old have been quick to adopt the combined super-secure package of Lock Lock and Ultion as the ultimate burglar deterrent and have used the marketing support materials provided, active social media accounts and well branded vans as a means to success.

One of their recent jobs was for the installation of 11 Lock Lock handles and Ultion cylinders and then a further 7 of each at a neighbouring property! With homeowners increasingly frustrated at the increase in burglaries, lack of police resources and other ineffective means of home security, the company believes that door security is the only protection.

Chris Hanson, director of SheffLOCK commented: ‘As ex-police officers serving on the burglary prevention unit, we know that alarms and CCTV don’t stop anyone entering your home, they are simply a means of recording the incident or making others aware it is happening.

He continued: ‘The fact is you don’t want to be faced with a burglar in your own home and so the ultimate deterrent is the combination of Lock Lock security handles and Ultion cylinders on all final exit doors. It’s what we recommend on all domestic jobs and our customers can be safe in the knowledge that their homes are now completely secure.’

Alex Dutton, business development manager of Brisant Secure concluded: ‘SheffLOCK are a great example of our locksmith customers adopting the combination of Lock Lock and Ultion as a single sales proposition. They are also the type of company who have really embraced the marketing literature, sample cases and videos we provide, something we’re happy to help show locksmiths around the country.’

Please visit www.shefflock.co.uk for information on Shefflock.

THE FIRST SWEET

The First Sweet
As the first orders of Sweet, the revolutionary door furniture range start to come in from the initial wave of customers, the very first door has now been installed with this registered curved design in hardware to spectacular effect.

With stocks arriving at the end of July, this was a photographic opportunity too Sweet to miss with the first batch of product samples, which have also gone through a successful and comprehensive testing programme for weather resistance and operating cycles. Over the coming weeks and months some highly trusted and respected brands will in turn announce their Sweet adoption.

The installation itself featured handle, letterplate, knocker and numeral from the Sweet range, along with a 3 Star Ultion cylinder, all from Brisant Secure. In this interesting case study, the door itself was a bespoke arched PVCu frame with carefully manufactured door slab in a rich blue and installed on a 1950’s suburban home.

Nick Dutton CEO of Brisant Secure commented: ‘We’ve brought in some early samples for testing, sales presentations and also to get onto the first door. I was there with the photographer eager to see Sweet gracing our first composite door and it looked nothing short of sensational, providing real designer appeal, suited co-ordination and the benefit of material specification that’s achieved over 8,000 hours in the salt spray chamber.

He continued: ‘The first wave of customers have already committed to Sweet in a big way and we have a queue of others eager to join them. After all the product is revolutionary in terms of being truly suited, as is the way we’re addressing the large pitting issues in the industry through better materials and the management of warranties direct with the homeowner. It’s ultimately a true game changer for the entrance door sector.’

For further information on Sweet visit www.sweet-doors.co.uk, e-mail sales@brisant-secure.com or call 01924 410200. You can also follow Brisant Secure on Twitter @BrisantSecure for all things Sweet.

SWEET – RETHINKING DOOR FURNITURE

Layout 1
Brisant Secure have just unwrapped Sweet, a truly suited range of door furniture. It shares the same registered curved design ethos and longevity with Lock Lock, their revolutionary security door handle and includes handle, knocker, letterplate, escutcheon and numerals.

Suited door furniture has long been a headline requirement for door buyers, yet in most instances the term ‘suited’ extends little further than colour, with no design compatibility between components. Bringing Brisant’s curved design concept into the handle, knocker, letterplate, escutcheons and even numerals gives the door a genuinely coordinated appearance with curve appeal.

Every Sweet element is manufactured to the same specification as Lock Lock, which boasts 8,000+ hours in a salt spray chamber, 34 times longer than the 240 hour accreditation requirement and eight times that claimed by stainless steel systems. Based on independent tested performance, the Sweet 10 year anti-corrosion warranty is a guaranteed expectation of life-span, not a period of time that the installer is expected to supply replacements for.

To reinforce this confidence, Brisant are relieving the installer from tiresome ‘pitting’ furniture issues by giving a direct-to-consumer warranty, with a simple and quick on-line activation system.

Nick Dutton CEO of Brisant Secure commented: ‘We have seen little innovation in the door furniture sector for many years, with ever-inflating prices for me-too products. So we’ve developed Sweet, a fully integrated door furniture system, that’s all wrapped up in a beautiful design and so it not only looks sensational, but offers unrivalled longevity, something we’re backing up by taking full ownership of the warranty.

He continued: ‘At the same time we’re bringing in Lock Lock to the Sweet family as not only the ultimate high security upgrade, but as a suited high security upgrade. Collectively, this will provide unique sales opportunities for our customers in the entrance door market, without the worry of pitting hardware and excessive call backs.’

For further information on Sweet visit www.sweet-doors.co.uk, e-mail sales@brisant-secure.com or call 01924 410200.

NEW ULTION VIDEO – SLICK AND SMARTER

Our latest Ultion video has gone through careful production and editing to highlight outstanding product imagery, content and to present how this unrivalled cylinder offers extreme protection for homeowners across the UK and Ireland.

The video shows several exploded views of the DNA of an Ultion cylinder, ultimately highlighting 8 key features all of which help to form part of the £1,000 security guarantee. The video for this unrivalled 3 Star, BSI Kitemarked, Secured by Design, Sold Secure diamond cylinder can also be viewed on the Ultion website at www.ultion-lock.co.uk.

Nick Dutton, CEO of Brisant Secure commented: ‘This latest video harnesses detailed CGI to highlight the many features within an Ultion cylinder. It’s not only a tool for us to present directly to locksmiths and door manufacturers, but also for our respected customers who benefit from our unrivalled levels of customer and marketing support.’

DEMAND FOR BETTER SECURITY IGNITES CUSTOMER GROWTH FOR BRISANT

Nick Dutton becomes Joint CEO of Brisant Secure
Brisant Secure has built a considerable following with leading entrance door manufacturers, along with many established players in the locksmith sector, helping to further fuel sustained strong growth. The Lock Lock and Ultion product innovations are being increasingly adopted by the trade and demanded as standard by security conscious consumers.

Performance over the last year has seen customer numbers increase by 36% and 75% more deliveries. So not only is Brisant attracting new customers, but all of them are selling more, thanks to an unrivalled range of marketing support materials which in turn are helping to further fuel this period of sustained growth.

Companies in the PVCu, aluminium, timber and composite door sectors are increasingly adopting Ultion as standard, as it’s the ultimate cylinder upgrade with a unique £1,000 security guarantee. Lock Lock is carried by locksmiths nationwide as the ultimate deterrent, as a wealth of social media posts have shown and is now gaining significant traction in door sales, given the unique design, longevity and security features it offers.

Nick Dutton CEO of Brisant Secure commented: ‘Selling super secure products has become more important than ever for the trade and our sales statistics show that our customers are buying more with unrivalled support and easy online ordering. High security is quickly becoming an industry standard now, that’s fully embraced by the demands from consumers to secure their homes in the best way possible and Brisant are actively helping this through our network of customers.’