SHEFFLOCK FLY WITH LOCK LOCK AND ULTION

SheffLOCK Fly High With Lock Lock and Ultion
New locksmith business Shefflock, have quickly built sales up to 40-60 Lock Lock security handles and 60-80 Ultion cylinders per week by offering a super-secure combined package to homeowners. This has been supported by the use of the comprehensive marketing materials supplied by Brisant Secure.

SheffLOCK is a family run business with father Kevin having served for over 30 years as a police officer, with sons Richard and Chris who also boasts 12 years in the force, the last 7 within a burglary prevention unit. The company which is just 18 months old have been quick to adopt the combined super-secure package of Lock Lock and Ultion as the ultimate burglar deterrent and have used the marketing support materials provided, active social media accounts and well branded vans as a means to success.

One of their recent jobs was for the installation of 11 Lock Lock handles and Ultion cylinders and then a further 7 of each at a neighbouring property! With homeowners increasingly frustrated at the increase in burglaries, lack of police resources and other ineffective means of home security, the company believes that door security is the only protection.

Chris Hanson, director of SheffLOCK commented: ‘As ex-police officers serving on the burglary prevention unit, we know that alarms and CCTV don’t stop anyone entering your home, they are simply a means of recording the incident or making others aware it is happening.

He continued: ‘The fact is you don’t want to be faced with a burglar in your own home and so the ultimate deterrent is the combination of Lock Lock security handles and Ultion cylinders on all final exit doors. It’s what we recommend on all domestic jobs and our customers can be safe in the knowledge that their homes are now completely secure.’

Alex Dutton, business development manager of Brisant Secure concluded: ‘SheffLOCK are a great example of our locksmith customers adopting the combination of Lock Lock and Ultion as a single sales proposition. They are also the type of company who have really embraced the marketing literature, sample cases and videos we provide, something we’re happy to help show locksmiths around the country.’

Please visit www.shefflock.co.uk for information on Shefflock.

THE FIRST SWEET

The First Sweet
As the first orders of Sweet, the revolutionary door furniture range start to come in from the initial wave of customers, the very first door has now been installed with this registered curved design in hardware to spectacular effect.

With stocks arriving at the end of July, this was a photographic opportunity too Sweet to miss with the first batch of product samples, which have also gone through a successful and comprehensive testing programme for weather resistance and operating cycles. Over the coming weeks and months some highly trusted and respected brands will in turn announce their Sweet adoption.

The installation itself featured handle, letterplate, knocker and numeral from the Sweet range, along with a 3 Star Ultion cylinder, all from Brisant Secure. In this interesting case study, the door itself was a bespoke arched PVCu frame with carefully manufactured door slab in a rich blue and installed on a 1950’s suburban home.

Nick Dutton CEO of Brisant Secure commented: ‘We’ve brought in some early samples for testing, sales presentations and also to get onto the first door. I was there with the photographer eager to see Sweet gracing our first composite door and it looked nothing short of sensational, providing real designer appeal, suited co-ordination and the benefit of material specification that’s achieved over 8,000 hours in the salt spray chamber.

He continued: ‘The first wave of customers have already committed to Sweet in a big way and we have a queue of others eager to join them. After all the product is revolutionary in terms of being truly suited, as is the way we’re addressing the large pitting issues in the industry through better materials and the management of warranties direct with the homeowner. It’s ultimately a true game changer for the entrance door sector.’

For further information on Sweet visit www.sweet-doors.co.uk, e-mail sales@brisant-secure.com or call 01924 410200. You can also follow Brisant Secure on Twitter @BrisantSecure for all things Sweet.

SWEET – RETHINKING DOOR FURNITURE

Layout 1
Brisant Secure have just unwrapped Sweet, a truly suited range of door furniture. It shares the same registered curved design ethos and longevity with Lock Lock, their revolutionary security door handle and includes handle, knocker, letterplate, escutcheon and numerals.

Suited door furniture has long been a headline requirement for door buyers, yet in most instances the term ‘suited’ extends little further than colour, with no design compatibility between components. Bringing Brisant’s curved design concept into the handle, knocker, letterplate, escutcheons and even numerals gives the door a genuinely coordinated appearance with curve appeal.

Every Sweet element is manufactured to the same specification as Lock Lock, which boasts 8,000+ hours in a salt spray chamber, 34 times longer than the 240 hour accreditation requirement and eight times that claimed by stainless steel systems. Based on independent tested performance, the Sweet 10 year anti-corrosion warranty is a guaranteed expectation of life-span, not a period of time that the installer is expected to supply replacements for.

To reinforce this confidence, Brisant are relieving the installer from tiresome ‘pitting’ furniture issues by giving a direct-to-consumer warranty, with a simple and quick on-line activation system.

Nick Dutton CEO of Brisant Secure commented: ‘We have seen little innovation in the door furniture sector for many years, with ever-inflating prices for me-too products. So we’ve developed Sweet, a fully integrated door furniture system, that’s all wrapped up in a beautiful design and so it not only looks sensational, but offers unrivalled longevity, something we’re backing up by taking full ownership of the warranty.

He continued: ‘At the same time we’re bringing in Lock Lock to the Sweet family as not only the ultimate high security upgrade, but as a suited high security upgrade. Collectively, this will provide unique sales opportunities for our customers in the entrance door market, without the worry of pitting hardware and excessive call backs.’

For further information on Sweet visit www.sweet-doors.co.uk, e-mail sales@brisant-secure.com or call 01924 410200.

NEW ULTION VIDEO – SLICK AND SMARTER

Our latest Ultion video has gone through careful production and editing to highlight outstanding product imagery, content and to present how this unrivalled cylinder offers extreme protection for homeowners across the UK and Ireland.

The video shows several exploded views of the DNA of an Ultion cylinder, ultimately highlighting 8 key features all of which help to form part of the £1,000 security guarantee. The video for this unrivalled 3 Star, BSI Kitemarked, Secured by Design, Sold Secure diamond cylinder can also be viewed on the Ultion website at www.ultion-lock.co.uk.

Nick Dutton, CEO of Brisant Secure commented: ‘This latest video harnesses detailed CGI to highlight the many features within an Ultion cylinder. It’s not only a tool for us to present directly to locksmiths and door manufacturers, but also for our respected customers who benefit from our unrivalled levels of customer and marketing support.’

DEMAND FOR BETTER SECURITY IGNITES CUSTOMER GROWTH FOR BRISANT

Nick Dutton becomes Joint CEO of Brisant Secure
Brisant Secure has built a considerable following with leading entrance door manufacturers, along with many established players in the locksmith sector, helping to further fuel sustained strong growth. The Lock Lock and Ultion product innovations are being increasingly adopted by the trade and demanded as standard by security conscious consumers.

Performance over the last year has seen customer numbers increase by 36% and 75% more deliveries. So not only is Brisant attracting new customers, but all of them are selling more, thanks to an unrivalled range of marketing support materials which in turn are helping to further fuel this period of sustained growth.

Companies in the PVCu, aluminium, timber and composite door sectors are increasingly adopting Ultion as standard, as it’s the ultimate cylinder upgrade with a unique £1,000 security guarantee. Lock Lock is carried by locksmiths nationwide as the ultimate deterrent, as a wealth of social media posts have shown and is now gaining significant traction in door sales, given the unique design, longevity and security features it offers.

Nick Dutton CEO of Brisant Secure commented: ‘Selling super secure products has become more important than ever for the trade and our sales statistics show that our customers are buying more with unrivalled support and easy online ordering. High security is quickly becoming an industry standard now, that’s fully embraced by the demands from consumers to secure their homes in the best way possible and Brisant are actively helping this through our network of customers.’

BUTCHERED, ATTACKED AND PAS 24 SECURE. THAT’S LOCK LOCK!

Butchered, Attacked and PAS 24 Secure. That's Lock Lock!
When Kestrel Aluminium Systems took Lock Lock to an official, independent test house for the PAS 24 assessment of a door, the handle withstood some of the most rigorous abuse ever seen on a test video for a product of this type and can be seen at www.bit.ly/2GqN2IW.

Lock Lock is not only being increasingly adopted by the locksmith sector, but also by aluminium systems houses such as Kestrel, their respective fabricators and also by the entrance door sector as a whole. It’s based on a registered edgeless design that’s not only beautiful in appearance but is purposeful in application, as the handle body cannot be grabbed by tools for forceful removal.

The video shows a sustained attack for over a minute in a test house environment with a full set of available tools and once the handle is finally removed, Lock Lock’s unique patented spindle stops the would-be burglar thanks to a number of clever design details. In relation to this PAS 24 test, Lock Lock is also the only security door handle that carries the Sold Secure certification from the Master Locksmiths Association.

Steve Stewart CEO of Brisant Secure commented: ‘This is clearly one of the most compelling videos yet of just how good Lock Lock is at deterring the willing burglar. This is a real-life simulation, in an independent test house and instigated by one of our valued customers.

He continued: ‘Door security has never been such an important issue for consumers and the industry as a whole and it’s a key driver in sales. The fact that many of the leading locksmiths stock Lock Lock is a testament to their absolute confidence in the product and the same can be said for leading aluminium systems companies such as Kestrel Aluminium Systems.’

LOCK LOCK AND ULTION SHINE AT LOCKEXPO

Lock Lock and Ultion Shine at LockExpo
It was a hugely successful LockExpo for Brisant Secure, with locksmiths eager to see the unrivalled features of both Lock Lock and Ultion and to benefit from several show deals and free next day delivery.

Brisant Secure has become the go to brand for unrivalled security thanks to the Sold Secure Diamond, 3 Star, Secured by Design accredited Ultion and the unprecedented £1,000 security guarantee that comes with it. But LockExpo was primarily used for the promotion of Lock Lock, the only door security handle that carries Sold Secure certification from the Master Locksmiths Association.

Lock Lock has been designed with a registered edgeless design, which means greater security as there are no surfaces in which would be burglars can get a fixing on to remove the handle. It’s also now passed the 6,000-hour mark in a salt spray chamber as against the 240/480 industry standard, providing long-term good looks in the face of pitted handles that have plagued the door industry for decades.

Steve Stewart CEO of Brisant Secure were enthused about the show success and commented: ‘We had a great show, reflecting the incredible loyalty and sales success that our customers have with Lock Lock and Ultion, along with our unrivalled next day service. With the recent announcement that we’ve become the official Federal Lock stockist in the UK, we’re now well set to building our following further with both door manufacturers and locksmiths across the country.’

HOMEOWNER TURNS TO LOCK LOCK REASSURANCE

Homeowner Turns To Lock Lock Reassurance
When homeowner Tim Morgan realised that multiple houses on his estate were being primed by unwanted intruders, he turned to Lock Lock in order to secure his home and more importantly, his young family.

There is little to add to his captivating comment on Facebook that was posted on February 24th, 2018: ‘What an amazing product. Decided to install these after multiple houses on our estate were being tried for entrance. Last night a neighbour had to chase a burglar out of his house too. Delivery was very fast (next day) and they were easy to install (about 10mins each) and only needed a screw driver. Feel extremely safe now they are in place. Can sleep at night again without worry. Thanks Lock Lock.’

Lock Lock is the only door security handle with Sold Secure certification, which is backed by the Master Locksmiths Association (MLA) and it also carries a TS007:2012 2 Star accreditation.

An increasing number of door manufacturers are looking towards Lock Lock, not only for its unrivalled security credentials, but also for the fact that it has now reached 6,000 hours in a salt spray chamber against the industry 240/480 standard. Leading Locksmith’s are also carrying Lock Lock as the ultimate security upgrade as other social media posts have shown.

Nick Dutton, CEO of Brisant Secure commented: ‘There’s nothing better than a homeowner testimonial to bring to life exactly what Lock Lock can do in terms of securing homes. Tim and his family can now be reassured that they are secure at night and day thanks to Lock Lock and they have joined thousands of other security conscious homeowners with the ultimate door security handle.’

BRISANT AWARD FOR OUTSTANDING AT THE OSPAS

Brisant Award For Outstanding at the OSPAs
Brisant Secure have become the first company in the glazing and fenestration industries to receive an award at the internationally recognised Outstanding Security Performance Awards (OSPAs).

In the hotly contested Outstanding Security Equipment Manufacturer category, Brisant was chosen out of a list of 10 companies in total, having put together a strong award entry featuring the pioneering Ultion and revolutionary Lock Lock products.

The OSPAs are sponsored by Secured by Design.  Jon Cole, Chief Operating Officer of Secured by Design was duly impressed with the announcement and commented: ‘We’d like to congratulate Brisant Secure on this outstanding award, as they have quickly positioned themselves as a high-end product design company, with security right at the very core of what they do.’

Steve Stewart, CEO of Brisant Secure was equally as enthusiastic with the award and added: ‘We’re a proud Secured by Design member and so awards such as the OSPA’s are not only driven by us from a product security, design and innovation perspective, but also by the very values of their initiative to design out crime. With Lock Lock and Ultion we’re challenging convention with outstanding product features, desirability, real life security and unrivalled longevity.’

LOCK LOCK SHOWREEL – DON’T MEET YOUR BURGLAR

Lock Lock Showreel - Don't Meet Your Burglar

The latest compelling video from Lock Lock, shows that in less than 10 seconds an intruder can gain entry into a home with only a 1 Star cylinder, while Lock Lock survives a sustained effort several minutes even with the cylinder removed.

The latest video at www.lock-lock.co.uk/protection has been designed to communicate the benefits of Lock Lock’s registered seamless and edgeless design, which doesn’t provide any potential intruder with a surface area in which to grab with a mole wrench in order to break the handle. Lock Lock is also the industry’s only TS007:2012 2 Star security handle with Sold Secure certification.

With over 100,000 homeowners coming face to face with their intruder every year, the issue of both handle and cylinder security has never been so important. Given the relatively high ticket price of an alarm system and the associated monitoring costs, the upgrade to Lock Lock and also the 3 Star Ultion cylinder has never looked so good.

Leading locksmiths already stock Lock Lock as the ultimate deterrent, while an increasing number of door manufacturers are looking to Lock Lock as a proven and tested security upgrade. With industry debate already fuelled about the 240/480 hour salt spray standard there’s also the reassurance of a product that’s now heading for 6,000 in the salt spray chamber.

Nick Dutton, CEO of Brisant Secure commented: ‘The latest video isn’t there to scaremonger, but to highlight the importance of door handle security. As much as the industry has adopted Ultion in their droves, we’re starting to experience the same upward curve with Lock Lock and for good reason, it’s unmatched in terms of door security, yet encapsulated within a beautiful design.’