There was a time when choosing which lock to fit was entirely up to the installer. Now that is changing.
Today, more homeowners are arriving at that conversation already knowing what they want — and they want Ultion. Whether it is from seeing us in national media, hearing about a break in down the road, or watching content online, homeowners are no longer in the dark about door security.
We are now seeing a shift in how locks are talked about. People are paying closer attention, asking smarter questions, and making more informed choices. And Ultion is the name they are remembering.
With national press coverage, expert interviews, and years of consistent messaging, homeowners are becoming far more aware of the risks that come with standard locks.
Lock snapping in particular has made headlines. And when people search for a way to protect their home, Ultion is the name they keep seeing.
It helps that we are backed by top level accreditations like Sold Secure Diamond, 3 Star Kitemark and PAS 24. Add to that our £5,000 guarantee and over 9,000 five star reviews, and it is easy to see why Ultion stands out.
During FIT Show 2025, we had some great conversations with installers, and a recurring theme came through loud and clear.
More homeowners are now asking for Ultion by name, often before the quote is even written.
Security is always one of the top priorities for homeowners when upgrading their doors, and the Ultion brand is now synonymous with the very latest protection. Whether they are matching an existing lock or asking about something they have seen online, Ultion is no longer something you have to introduce. It is something customers are already coming to you for.
That matters, because when a customer already trusts the product, the decision becomes much easier. You are not trying to upsell or convince. You are simply fitting the lock they already believe in.
And with Ultion, that belief is well-placed. It protects against six common break-in methods. It gives your customers KeyControl, so only they can authorise new keys. And it comes with a £5,000 guarantee that backs everything you are saying.
Homeowners are asking for Ultion because they trust it.
If you are already fitting it, you are one step ahead.
If not, now is the time to get involved.
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