Posted 31st January 2017

Brisant is CIM Marketing Excellence Awards finalist

Ultion is the lock that sells doors

Brisant Secure is a finalist in this year’s CIM (Chartered Institute of Marketing) Marketing Excellence Awards. In partnership with MRA Marketing, Brisant has been shortlisted in the Best Use of Digital Marketing category for its work on Ultion, Brisant’s high security cylinder door lock.

Ultion’s marketing is designed to help customers sell more doors. The website shows both trade customers and homeowners the extra security they get when they choose a door with Ultion. Easy-to-install banners make it quick for Ultion customers to add the high security door lock to their own website, linking to a summary webpage that explains Ultion’s security.

The CIM Marketing Excellence Awards recognise and celebrate outstanding marketing by companies and individuals across all sectors nationwide. The judges include experts from a wide range of high profile companies including Google, LinkedIn, and Mondelez.

Brisant CEO Nick Dutton says: “We’re really pleased that Ultion’s digital marketing has been acknowledged by such a high profile awards event. We’ve worked hard to create a platform that talks to both the homeowner and trade seamlessly, and help our customers sell more doors. And it’s working.”

Brisant’s sales quadrupled in 2016 as Ultion took the door market by storm. Its unbeatable security credentials and added extras including its free 10 year £1,000 guarantee against burglary by lock snapping, and the launch of Keycap and Keyring for Ultion keys, makes Ultion more than just a cylinder door lock.

“Ultion is transforming the cylinder market,” continues Nick. “It isn’t just a cylinder, it’s a lock that sells doors because not only does it keep homes secure, it also personalises keys with Keycap, and is the ultimate smart accessory with Keyring.”

Winners of the CIM Marketing Excellence Awards will be announced at an event in London on the 27th April.