Brisant Secure, the hardware house behind Ultion, has a reputation in the industry for smashing standards and a series of firsts. Providing homeowners with extreme security needs to be 24/7, but until now locksmiths can wait days for a bespoke requirement, ordering on a Friday afternoon and not receiving product until Tuesday for example.

Nick Dutton, Brisant Secure CEO, comments: “One of the things we learned from 2020 was that even though businesses may be closed, burglars still burgle so locksmiths still need locks, and they need them quickly. We’re delighted to offer this new service to customers. If homeowners don’t have it, security becomes extremely important to them. That’s why we’ve created an extreme service to deliver extreme Ultion security. With many locksmiths featuring the term 24/7 in their business title, current service standards can make this impossible to achieve. We’re changing that.”

As one of Britain’s fastest growing businesses, Brisant Secure recently appeared in the annual Sunday Times Virgin Atlantic Fast Track 100 for the second consecutive year. Brisant Secure has grown by providing homeowners with the extreme security they’ve always wanted. The Ultion family of locks was expanded this year to provide an Ultion secure solution for all situations. With a focus on extreme security and innovation, Brisant is launching two new locks: the Ultion 1* cylinder, and a new Ultion 3* product which will be available in the new year.

Discover more about Ultion by calling 0115 784 3162 or email us ultion@brisant-secure.com .

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We’re always hearing customers tell us how they’ve used something we offer in a new way or with a new type of customer, or with a new message.  Sometimes, it’s just using marketing materials we have given them and love how it looks and works, or they’ve thought about using it in a different way. This group is a new way for the trade to be informed and inspired about new initiatives and how others are benefitting from them. So, this group is itself, another way to help customers sell more.

Lockdown has been a trying time for everyone, including manufacturing.  However, Brisant-Secure have worked tirelessly throughout, thinking of new ways to help their customers once they were allowed back to work.  During this period, it is clear that the trade need support more than ever before.

Nick Dutton, CEO of Brisant-Secure, commented: “During lockdown Steve Stewart and I have been developing some really powerful material that is unique, to the point that at first we didn’t think was technically possible. It’s been rare to have so much time to really think things through, but we do believe we have come up with something special.

He continued: ‘It’s a tool that will increase our customer’s sales and will be a massive help whilst everything is getting back up to speed.  This has been an unprecedented time in history, and we think we have created something unique that will help fill the space, now we are all going back to work.”

Brisant-Secure have announced new initiatives including a new App on the Facebook page already. It is being moderated collectively by their field-based team, who are keen to respond to general technical questions. But specific customer service questions won’t be picked up, so continue to email support@brisant-secure.com or call 01924 410200.

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Brisant-Secure are about making products that are easy for locksmiths to sell locks and door installers to sell doors. We spend a lot of time developing new ways to make this happen and creating ways for our customers to present why their product is better. We’re always hearing customers tell us how they’ve used something we offer in a new way or with a new type of customer or with a new message or just using what we gave them and love how it looks/works.

So we have set up a trade Facebook group for those who install our products to be informed/inspired about new initiatives and to see how others are using them. This page is itself yet another way for us to help our locksmith and door installer customers see how they can use Brisant products to sell more locks and doors.

The group is called ‘Brisant. Secure Installers.’ and is being moderated collectively by our field based team, so feel free to throw in general tech questions but specific customer service questions won’t be picked up so continue to email support@brisant-secure.com or call 01924 410200.

Click Here To Join.

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To support locksmiths needing to access locks for emergencies Brisant-Secure has maintained a small proportion of our operations throughout the past few weeks. This is of course whilst observing government guidelines and implementing new safety and distancing measures which have successfully kept our team safe. Many of our team are inevitably furloughed, but we are exceptionally grateful to the dedicated hardworking people going above and beyond in their efforts for the business.

We thought you’d like to know that this ‘reduced but active’ status and the ability to repatriate furloughed team members (both on site and from home) as demand develops we are available to support your needs for both stock and made-to-order product as and when you return to work, and still on the same next-day service.

A massive thank you for your continuing loyalty and support in helping us come through this crisis.

Nick Dutton and Steve Stewart.

Brisant Secure. Stay Safe.

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Derrick has twenty years in marketing and product management roles, fifteen of which were with Avocet Hardware.   He has a degree in Design Marketing and has worked with high profile clients, managing projects for the likes of B&Q, Wickes and Homebase.  His experience with product development, marketing, promotions, launches and brand development are all skills that Brisant-Secure will welcome into the team.

Derrick said, “I am delighted to have been given the opportunity to join Brisant-Secure and look forward to helping them with their plans for continued growth.  Having spent 15 years in this sector, I have been seriously impressed with the rise of the Ultion lock brand which positions itself as a market leader. And I also expect the 2020 Sweet hardware range will soon follow the same path.”

“One of the main things that attracted me to Brisant is that they strive to produce products that make them stand out from the crowd and provide the tools their customers need to help them sell more.  In an industry that often looks to produce hardware that just meet the standards, Brisant looks to exceed and set new standards. It is a really exciting time to be joining the company.”

Steve Stewart, who has previously worked with Derrick for many years said, “We believe that Derrick’s experience across the lock and hardware sector will enable wider groups to appreciate the design and build quality that underpin all Brisant products.”

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Brisant-Secure offer a next day keyed-alike service on Ultion, the 3 Star Sold Secure Diamond lock, that is becoming known as the lock that beats the burglar.  The average home has three entrance doors that need to be locked effectively, meaning that there are usually two more locks that can be sold for every new front door.  These locks can be keyed alike to the front door and delivered in time to be fitted at the same time as the door.

As one customer said: ‘Our homeowners don’t want to look like prison guards, they want one key that opens all of their doors, including the shed.’

Paul from Oak Lodge Doors Ltd, who are composite door specialists in Halesowen, talks about the opportunity of using Brisant’s keyed-alike next day service: ‘Changing other locks in the house is a quick thing to do, but it’s also the responsible thing to do. My company is part of our local community and we want to be sure we look after our customers. Fitting Ultion on all doors means that our community is secure and the Lock Lock handle offers additional protection. We offer people, whom we work and live near, complete peace of mind.

He continued: ‘The doors are aesthetically pleasing and safe from burglary. The other day a couple came into the showroom, intruders had broken into their home and taken their car keys while they slept.  You can’t have that, you need to be sure that your possessions and family are safe and that’s what we offer people. In addition, its quick and easy for us to do, so it gives a nice little extra on the installation.’

Brisant-Secure offer a next day service on keyed-alike Ultion cylinders and padlocks.  The customers home is safe, secured by Ultion with a £1000 guarantee against snapping.  It’s a quick, easy service that is needed by the homeowner and simple to offer by the installer.

For further information please visit stands G25 and G27 at the FIT Show.

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Ultion On Your Site can be integrated on to any website from a selection of banner links. All that is required is a single line of script and there’s even a video tutorial to show how effective it is.  And with the only links on the page going back to the original site it really gives the impression of being part of customer’s site.

One of the first companies to adopt this powerful marketing presentation was Porta-Dors, with managing director Theresa Dyer saying of it: ‘Ultion On Your Site was so easy to incorporate within our website, that I did it myself on five different pages.

She continued: ‘The result is that our customers are fully informed about the performance of Ultion vs other cylinders, as we’re selling both a door and the perceived security that goes with it. Now over 90% of customers opt for Ultion, with the expectation to get this close to 100% in the coming months.’

With over 17,000 unique visitors to the Ultion website per month, Brisant have added the facility for homeowners to search for local Ultion door installers. There are also a number of engaging videos throughout the site, along with a webshop offering additional keys, padlocks, KeyRing, KeyCap, and a lock lubricant.

Nick Dutton, CEO of Brisant Secure commented: ‘The new website is beautifully presented with an installer search facility. But the true power, as Porta-Dors have experienced, is Ultion On Your Site. It’s dedicated product page for our customers and it’s a proposition that we have expanded upon with Sweet On Your Site for our door furniture range.’

Please visit the new Ultion website at www.ultion-lock.co.uk.

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SheffLOCK is a family run business with father Kevin having served for over 30 years as a police officer, with sons Richard and Chris who also boasts 12 years in the force, the last 7 within a burglary prevention unit. The company which is just 18 months old have been quick to adopt the combined super-secure package of Lock Lock and Ultion as the ultimate burglar deterrent and have used the marketing support materials provided, active social media accounts and well branded vans as a means to success.

One of their recent jobs was for the installation of 11 Lock Lock handles and Ultion cylinders and then a further 7 of each at a neighbouring property! With homeowners increasingly frustrated at the increase in burglaries, lack of police resources and other ineffective means of home security, the company believes that door security is the only protection.

Chris Hanson, director of SheffLOCK commented: ‘As ex-police officers serving on the burglary prevention unit, we know that alarms and CCTV don’t stop anyone entering your home, they are simply a means of recording the incident or making others aware it is happening.

He continued: ‘The fact is you don’t want to be faced with a burglar in your own home and so the ultimate deterrent is the combination of Lock Lock security handles and Ultion cylinders on all final exit doors. It’s what we recommend on all domestic jobs and our customers can be safe in the knowledge that their homes are now completely secure.’

Alex Dutton, business development manager of Brisant Secure concluded: ‘SheffLOCK are a great example of our locksmith customers adopting the combination of Lock Lock and Ultion as a single sales proposition. They are also the type of company who have really embraced the marketing literature, sample cases and videos we provide, something we’re happy to help show locksmiths around the country.’

Please visit www.shefflock.co.uk for information on Shefflock.

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Performance over the last year has seen customer numbers increase by 36% and 75% more deliveries. So not only is Brisant attracting new customers, but all of them are selling more, thanks to an unrivalled range of marketing support materials which in turn are helping to further fuel this period of sustained growth.

Companies in the PVCu, aluminium, timber and composite door sectors are increasingly adopting Ultion as standard, as it’s the ultimate cylinder upgrade with a unique £1,000 security guarantee. Lock Lock is carried by locksmiths nationwide as the ultimate deterrent, as a wealth of social media posts have shown and is now gaining significant traction in door sales, given the unique design, longevity and security features it offers.

Nick Dutton CEO of Brisant Secure commented: ‘Selling super secure products has become more important than ever for the trade and our sales statistics show that our customers are buying more with unrivalled support and easy online ordering. High security is quickly becoming an industry standard now, that’s fully embraced by the demands from consumers to secure their homes in the best way possible and Brisant are actively helping this through our network of customers.’

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Brisant Secure have donated £5,000 to GM Fundraising, to celebrate the revolutionary Lock Lock door security handle surpassing an unprecedented 5,000 hour salt spray test.

GM Fundraising has been the industry’s charity of choice over the years, raising over £1.8million in the process, with the aim of achieving £2 million within the next 2 years. Several epic cycling adventures and a recent ladies only ‘Paddle2 Pedal’ event, continue to capture the imagination of all those involved, including many long-term supporters.

This donation is a fitting way to mark the fact that Lock Lock, with a bathroom furniture grade coating, has surpassed a never heard of level of durability at 5,000+ hours. Typical testing standards require 240/480 hours, which equates to an improvement of over 1,000% against other tested handles.

Nick Dutton, CEO of Brisant Secure commented: ‘We’re redefining expectations for hardware. Our aim is to develop an unrivalled product range in terms of longevity and performance, and with a new suited hardware range tooled up for production in the coming months, we’ll again be challenging convention in the sector. We felt this was a fulfilling way to mark this milestone.’

Gary Morton, founder of GM Fundraising concluded: ‘It’s a hugely magnanimous donation and I’d like to thank Nick, Steve and all the team at Brisant Secure for this kind gesture. It still amazes me just how the industry has adopted GM Fundraising in terms of the events we do and more importantly for the money raised for Hope House Children’s Hospices. We also have news to come in the coming weeks about our 2018 and 2019 plans.’

For further information on GM Fundraising, please visit www.gmfundraising.co.uk or follow @gmfundraising, you can also contact Gary directly at gary@gmfundraising.co.uk. For further information on Lock Lock please visit www.lock-lock.co.uk, e-mail locklock@brisant-secure.com or call 01924 410200. You can also follow them on Twitter @UltionLock.

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