The last time we attended an MLA meeting was back in August 2023, so this return was something we’d been looking forward to. The big highlight this time around was Ellie, our fully loaded van that we’ve been itching to show off. It was the first time many of the members had seen Ellie in action, and she quickly became the star of the evening. People were really excited about the setup, and it was great to see so much interest in what we’ve packed into that van.

During the evening, we introduced our new product guides, designed to be compact enough to fit in a glovebox. We know how important it is for locksmiths to have quick and easy access to information, especially when they’re out on the job, so we made sure these guides are both practical and packed with all the product codes and variants for Ultion’s full range.

We also talked about the improvements we’ve made to the Ultion 2* handle backplate. Now, it can be fitted without needing to change the cylinder size, which has made things a lot easier for locksmiths when it comes to stocking and using this product. It’s always nice to hear when a tweak like this is appreciated.

Another exciting moment was when we introduced our new 1* Plus cylinder, which we launched at the MLA Expo last October. To make the evening even better, we ran a special deal on this cylinder just for the attendees. And then, we had some fun with the TS008 Letter Guard, putting it to the test right there on the door in Ellie.

We also took the time to discuss the new TS007 standards and shared how we’ve managed to overcome the challenges they present. We showed off the new Ultion Alps samples, and it was clear that our commitment to patent-protected products and innovative features really resonated with the crowd.

But it wasn’t all business. We offered a “Beer on Brisant” deal where members could grab a drink on us. A lot of people who were driving decided to donate their beer money to the MLA’s chosen charity instead, which ended up raising £65.00. It was a nice way to add a bit of goodwill to the evening.

These MLA meetings are such a valuable opportunity for us. They allow us to engage directly with skilled locksmiths, get their feedback, and make sure our products are meeting the real needs out in the field. Plus, they’re always a lot of fun. We get to learn from each other, share a few laughs, and build on the strong sense of community that makes these gatherings so special.

We’re already looking forward to the London region’s Christmas party. It’s going to be a great chance to reconnect and celebrate the season with everyone. Until then, we’re just really proud to be part of such a supportive and dynamic group.

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Over recent years, Ultion has significantly expanded its range, moving from primarily cylinder locks to a wide range of door hardware solutions. The Lockdown Express is equipped with all that Ultion has to offer, including a life-size demonstration of the Ultion Bolt, locks, door hardware, and the Ultion NUKI smart lock.

“Our mobile showroom serves as a mobile billboard and a hands-on demo space that brings Ultion directly to the customer’s doorstep,” said Nick Dutton, Ultion’s CEO. “This hands-on approach allows us to showcase the true value of our products, which are best appreciated in their intended environment.”

If you’re interested in a visit from The Lockdown Express, please call Ultion on 01924 410 200.

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To obtain copies, door installers can reach out to their dedicated sales representative or contact the Brisant Secure office at 01924 410 200.

View the brochure here: https://issuu.com/brisant-secure/docs/sweet_brochure_dl_2023_large?fr=sM2ZjMTYyNzY0Njc

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We’re always hearing customers tell us how they’ve used something we offer in a new way or with a new type of customer, or with a new message.  Sometimes, it’s just using marketing materials we have given them and love how it looks and works, or they’ve thought about using it in a different way. This group is a new way for the trade to be informed and inspired about new initiatives and how others are benefitting from them. So, this group is itself, another way to help customers sell more.

Lockdown has been a trying time for everyone, including manufacturing.  However, Brisant-Secure have worked tirelessly throughout, thinking of new ways to help their customers once they were allowed back to work.  During this period, it is clear that the trade need support more than ever before.

Nick Dutton, CEO of Brisant-Secure, commented: “During lockdown Steve Stewart and I have been developing some really powerful material that is unique, to the point that at first we didn’t think was technically possible. It’s been rare to have so much time to really think things through, but we do believe we have come up with something special.

He continued: ‘It’s a tool that will increase our customer’s sales and will be a massive help whilst everything is getting back up to speed.  This has been an unprecedented time in history, and we think we have created something unique that will help fill the space, now we are all going back to work.”

Brisant-Secure have announced new initiatives including a new App on the Facebook page already. It is being moderated collectively by their field-based team, who are keen to respond to general technical questions. But specific customer service questions won’t be picked up, so continue to email support@brisant-secure.com or call 01924 410200.

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Brisant-Secure are about making products that are easy for locksmiths to sell locks and door installers to sell doors. We spend a lot of time developing new ways to make this happen and creating ways for our customers to present why their product is better. We’re always hearing customers tell us how they’ve used something we offer in a new way or with a new type of customer or with a new message or just using what we gave them and love how it looks/works.

So we have set up a trade Facebook group for those who install our products to be informed/inspired about new initiatives and to see how others are using them. This page is itself yet another way for us to help our locksmith and door installer customers see how they can use Brisant products to sell more locks and doors.

The group is called ‘Brisant. Secure Installers.’ and is being moderated collectively by our field based team, so feel free to throw in general tech questions but specific customer service questions won’t be picked up so continue to email support@brisant-secure.com or call 01924 410200.

Click Here To Join.

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Ultion On Your Site can be integrated on to any website from a selection of banner links. All that is required is a single line of script and there’s even a video tutorial to show how effective it is.  And with the only links on the page going back to the original site it really gives the impression of being part of customer’s site.

One of the first companies to adopt this powerful marketing presentation was Porta-Dors, with managing director Theresa Dyer saying of it: ‘Ultion On Your Site was so easy to incorporate within our website, that I did it myself on five different pages.

She continued: ‘The result is that our customers are fully informed about the performance of Ultion vs other cylinders, as we’re selling both a door and the perceived security that goes with it. Now over 90% of customers opt for Ultion, with the expectation to get this close to 100% in the coming months.’

With over 17,000 unique visitors to the Ultion website per month, Brisant have added the facility for homeowners to search for local Ultion door installers. There are also a number of engaging videos throughout the site, along with a webshop offering additional keys, padlocks, KeyRing, KeyCap, and a lock lubricant.

Nick Dutton, CEO of Brisant Secure commented: ‘The new website is beautifully presented with an installer search facility. But the true power, as Porta-Dors have experienced, is Ultion On Your Site. It’s dedicated product page for our customers and it’s a proposition that we have expanded upon with Sweet On Your Site for our door furniture range.’

Please visit the new Ultion website at www.ultion-lock.co.uk.

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To put the story into perspective, there have been a spate of burglaries nationally targeting new build properties as they are often specified with a thumbturn cylinder to the front door. Paul Stevens of Help Locks takes up the story: ‘I recently responded to a call from a homeowner to change a front door cylinder following on from a social media post from my Leeds Crime Watch page which boats over 6,500 members. The post flagged up that there were a gang of men manipulating thumbturns on a particular estate in Leeds.

He continued: ‘The customer upgraded to an Ultion 3 Star cylinder without thumb turn and whilst carrying out the work had requests from numerous neighbours to carry out the same job, followed by homeowners from neighbouring streets. The whole thing went viral within a matter of hours and I now have over 20 jobs booked in.’

Help Locks have always been marketing-led with over 11,000 Facebook followers, and have always used all of the marketing materials for Ultion and Lock Lock from the outset, including personalised videos. Next Paul will be holding a home security awareness event in the White Rose Shopping Centre in October, with the full support of Brisant Secure.

Steve Stewart, CEO of Brisant Secure commented: ‘Paul shows what can be achieved with a proactive marketing campaign when it comes to home security and locks. An engaging social media campaign, along with using all of our tools to sell has helped him developed a strong business and outstanding levels of customer satisfaction as can be seen on his 5.0 star Google review. He’s a credit to the sector.’

Please visit www.helplocks.com or look for them on Facebook.

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Our latest Ultion video has gone through careful production and editing to highlight outstanding product imagery, content and to present how this unrivalled cylinder offers extreme protection for homeowners across the UK and Ireland.

The video shows several exploded views of the DNA of an Ultion cylinder, ultimately highlighting 8 key features all of which help to form part of the £1,000 security guarantee. The video for this unrivalled 3 Star, BSI Kitemarked, Secured by Design, Sold Secure diamond cylinder can also be viewed on the Ultion website at www.ultion-lock.co.uk.

Nick Dutton, CEO of Brisant Secure commented: ‘This latest video harnesses detailed CGI to highlight the many features within an Ultion cylinder. It’s not only a tool for us to present directly to locksmiths and door manufacturers, but also for our respected customers who benefit from our unrivalled levels of customer and marketing support.’

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Brisant Secure has become the go to brand for unrivalled security thanks to the Sold Secure Diamond, 3 Star, Secured by Design accredited Ultion and the unprecedented £1,000 security guarantee that comes with it. But LockExpo was primarily used for the promotion of Lock Lock, the only door security handle that carries Sold Secure certification from the Master Locksmiths Association.

Lock Lock has been designed with a registered edgeless design, which means greater security as there are no surfaces in which would be burglars can get a fixing on to remove the handle. It’s also now passed the 6,000-hour mark in a salt spray chamber as against the 240/480 industry standard, providing long-term good looks in the face of pitted handles that have plagued the door industry for decades.

Steve Stewart CEO of Brisant Secure were enthused about the show success and commented: ‘We had a great show, reflecting the incredible loyalty and sales success that our customers have with Lock Lock and Ultion, along with our unrivalled next day service. With the recent announcement that we’ve become the official Federal Lock stockist in the UK, we’re now well set to building our following further with both door manufacturers and locksmiths across the country.’

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There is little to add to his captivating comment on Facebook that was posted on February 24^th, 2018: ‘What an amazing product. Decided to install these after multiple houses on our estate were being tried for entrance. Last night a neighbour had to chase a burglar out of his house too. Delivery was very fast (next day) and they were easy to install (about 10mins each) and only needed a screw driver. Feel extremely safe now they are in place. Can sleep at night again without worry. Thanks Lock Lock.’

Lock Lock is the only door security handle with Sold Secure certification, which is backed by the Master Locksmiths Association (MLA) and it also carries a TS007:2012 2 Star accreditation.

An increasing number of door manufacturers are looking towards Lock Lock, not only for its unrivalled security credentials, but also for the fact that it has now reached 6,000 hours in a salt spray chamber against the industry 240/480 standard. Leading Locksmith’s are also carrying Lock Lock as the ultimate security upgrade as other social media posts have shown.

Nick Dutton, CEO of Brisant Secure commented: ‘There’s nothing better than a homeowner testimonial to bring to life exactly what Lock Lock can do in terms of securing homes. Tim and his family can now be reassured that they are secure at night and day thanks to Lock Lock and they have joined thousands of other security conscious homeowners with the ultimate door security handle.’

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