Brisant Secure has launched Ultion Padlock. Named because it contains Ultion, Brisant’s high security cylinder door lock, Ultion Padlock gives homeowners the same unrivalled security. Installers selling doors with Ultion can sell this additional product for sheds, garages, and outbuildings so homeowners know all their property is secure.
Homeowners with Ultion in their front door can have their padlock keyed alike so one key opens both locks.
Ultion Padlock is a high security padlock that has achieved the ultimate security accolade, the Master Locksmiths Association’s Sold Secure Gold standard, the highest possible for padlocks. It’s the standard insurance companies request.
Ultion Padlock’s strong shackle is made from Molybdenum, the same material used in Ultion’s Lock Down Mode which keeps homes secure even when put through the most aggressive attacks.
Brisant CEO Nick Dutton says: “Ultion Padlock is part of our ‘Sold Secure’ range, and contains an Ultion cylinder, that’s why we’ve given it the Ultion name. Homeowners want to keep their homes secure, but they also have sheds, garages, or even bike storage that holds expensive equipment outside their homes too. Why shouldn’t they be able to lock them with Ultion security?
“Installers selling real-life Ultion security know it sells doors. Now they can sell Ultion Padlock as an add-on for homeowners wanting protection for all their stuff.”
“Now homeowners can have a lock that locks their door and a padlock that locks their shed, with just one key to open both. It means homeowners won’t be searching the house for the padlock key they’ve lost because it’s the same key they use in their front door every day.”
A new Ultion webpage tells visitors the benefits of an Ultion secured door in just 90 seconds. The page is designed to tell the trade and homeowners why they should sell, or buy Ultion, the high security cylinder door lock from Brisant Secure.
The webpage (Ultion.co.uk) shows a video of Ultion keeping a home secure and another cylinder that lets the burglar in after just 9 seconds, Ultion’s security credentials, and its security add-ons in the form of Keycap and Keyring for Ultion keys. Ultion Padlock serves as the perfect add-on for homes with Ultion security. Now the bike and mower can be secure too!
A second powerful one minute video summarises why installers sell more doors with Ultion.
Brisant CEO Nick Dutton says: “There’s a lot of information to take in when you sell doors, and security is critical. They want it, and they want to know how to get it, but they don’t want to know the details. That’s why we’ve developed this webpage. In 90 seconds anyone visiting gets the key points about Ultion. They can see it working in real life, the accreditations it has, and the fun extras homeowners can get for their Ultion keys too.”
“Installers say they sell more doors with Ultion,” continues Nick. “Ultion is in a league of its own because of its complete security package. It makes security exciting because homeowners don’t just get a secure lock, they get a £1,000 guarantee, funky personalisation, glow-in-the-dark keys, and keys that ring using an app on their smartphone.”
Brisant Secure is a finalist in this year’s CIM (Chartered Institute of Marketing) Marketing Excellence Awards. In partnership with MRA Marketing, Brisant has been shortlisted in the Best Use of Digital Marketing category for its work on Ultion, Brisant’s high security cylinder door lock.
Ultion’s marketing is designed to help customers sell more doors. The website shows both trade customers and homeowners the extra security they get when they choose a door with Ultion. Easy-to-install banners make it quick for Ultion customers to add the high security door lock to their own website, linking to a summary webpage that explains Ultion’s security.
The CIM Marketing Excellence Awards recognise and celebrate outstanding marketing by companies and individuals across all sectors nationwide. The judges include experts from a wide range of high profile companies including Google, LinkedIn, and Mondelez.
Brisant CEO Nick Dutton says: “We’re really pleased that Ultion’s digital marketing has been acknowledged by such a high profile awards event. We’ve worked hard to create a platform that talks to both the homeowner and trade seamlessly, and help our customers sell more doors. And it’s working.”
Brisant’s sales quadrupled in 2016 as Ultion took the door market by storm. Its unbeatable security credentials and added extras including its free 10 year £1,000 guarantee against burglary by lock snapping, and the launch of Keycap and Keyring for Ultion keys, makes Ultion more than just a cylinder door lock.
“Ultion is transforming the cylinder market,” continues Nick. “It isn’t just a cylinder, it’s a lock that sells doors because not only does it keep homes secure, it also personalises keys with Keycap, and is the ultimate smart accessory with Keyring.”
Winners of the CIM Marketing Excellence Awards will be announced at an event in London on the 27th April.
Ultion, the high security cylinder door lock from Brisant Secure, has taken the door market by storm and is powering Brisant’s fast growth. Sales have quadrupled in the last year as more door manufacturers have switched to sell Ultion security in their doors as standard.
Ultion’s unique Lock-Down Mode stops burglars gaining entry even when the cylinder is put through the most aggressive attacks. It is BSI Kitemarked TS007 3*, has achieved the Master Locksmiths Association’s Sold Secure Diamond, and is Secured by Design. But it’s more than just a cylinder lock; Ultion helps installers sell more doors.
Brisant CEO Nick Dutton says: “Ultion isn’t just a secure cylinder door lock, it comes with a free 10 year £1,000 guarantee against lock snapping. And homeowners can upgrade their keys with Keycap and Keyring too. Where Keycap makes it easy to identify keys, Keyring brings smart technology to Ultion so homeowners never lose their keys again.”
Keyring uses TrackR technology to link Ultion keys to the TrackR app on a smartphone via Bluetooth. Homeowners use the app to find their lost keys and make their keys ring if they still can’t see them.
“Ultion sells doors because it isn’t just a cylinder door lock – it’s a complete security ecosystem, and that’s why door manufacturers, installers, and homeowners love it,” adds Nick. “We’ve grown incredibly fast so far, and have no intention of slowing down. There’s a lot more to come from Brisant Secure!”
Brisant Secure has moved to a new building with over 12 times more warehouse space than its old premises. The creator of Ultion, the high security cylinder door lock, has acquired a new building to increase its capacity and continue its fast growth.
Brisant Secure launched Ultion in May 2015. The most secure cylinder lock on the market passes even the most aggressive tests. It is BSI Kitemarked TS007 3*, has achieved the Master Locksmiths Association’s Sold Secure Diamond, and is Secured By Design. Ultion has driven Brisant’s fast growth since its launch, and there’s no sign of it slowing down.
Brisant CEO Nick Dutton says: “Ultion has created an avalanche in the door market. Most large and medium door manufacturers switched quickly to Ultion security as standard. Some buy doors, throw away the cylinder, and replace it with Ultion because homeowners want real security, and Ultion, the most secure cylinder door lock you can buy, sells doors.”
Brisant’s national homeowner survey found that 85% of homeowners say security is what they want when buying a new door. So Ultion, which offers real-life security, sells doors for installers across the country.
“We’ve moved just down the road, and with the space we have now we can continue to grow very fast,” adds Nick. “We’ve spent the last few months developing the space and building new office facilities. Now we’re in, we’re keen to make the most of it and fill it quickly!”
Two glow-in-the-dark Night Bright colours have been added to Brisant Secure’s Keycap and Keyring range for Ultion keys. Ultion is the high security cylinder door lock from Brisant Secure that is proving to be a tool that helps customers sell doors.
Homeowners can personalise their Ultion key with Keycap, choosing from one of 10 bright colours so they can easily identify the keys by door or person. With Keyring, homeowners can also track their keys using their smartphone, making them ring when they can’t find them.
Brisant Secure CEO Nick Dutton says: “The two Night Bright colours make Keycap and Keyring even more visible. They glow in the dark, so homeowners won’t be fumbling for their keys anymore. And even though they have this extra benefit, the Night Bright colours are the same price as the other eight colours.
“Homeowners love that they can personalise their key with Keycap,” continues Nick. “And they love Keyring because when they can’t find their key, they can track it. It’s smart technology for your keys.”
Keyring is fitted with TrackR technology, which links via Bluetooth to a smartphone app. The app shows the user where their key was the last time it was in range of the phone. Homeowners can use the app to make the key ring so it’s even easier to find. They can use the key to make their smartphone ring if it’s lost and on silent.
“Keys are the one thing we take everywhere,” adds Nick, “so having an app that means we’ll never lose them again is priceless. And why wouldn’t we want them in our favourite colours too? Homeowners love the whole concept. And customers are finding it’s yet another way Ultion helps them sell doors.”
Britain’s Brexit vote sent sterling into a spin. Since then its value has fallen by around 16% against the dollar.
Some companies banged prices up immediately to gain extra margin. Brisant took on all supplier price rises in the first three months after the referendum, then absorbed half the increases – something we continue to do. We also promised that when the value of sterling rises or falls by a whole $0.05, our prices would change too by 2.5%.
Now, with sterling over $1.25 our prices have come down immediately and automatically by 2.5% this Monday 14th November, as promised.
Brisant customers can monitor sterling’s movements , and its impact on prices in real time here. It’s fair, transparent and there’s no hiding extra margin.
Brisant Secure has been shortlisted for four Construction Marketing Awards (CMA) for its Ultion lock campaign. Ultion, Brisant’s high security cylinder door lock, was launched in 2015 and has created a landslide. The Construction Marketing Awards is the leading marketing awards for the UK construction industry, and is run by the Chartered Institute of Marketing’s Construction Industry group.
Brisant’s very successful campaign has been shortlisted in Strategic Planning and Management, Best use of Press and Public Relations, Best use of Website, and Best Big Budget Campaign.
Brisant CEO Nick Dutton says: “Our marketing campaign has rapidly changed perceptions of security in the door industry. A lot of door manufacturers and installers now use Ultion as their standard offer. Some even buy doors, throw away the locks and fit Ultion instead.
“Being shortlisted for four CMAs is a testament to the teams at Brisant and MRA Marketing, who have worked in partnership to create a very effective campaign to change the markets. We’re looking forward to the awards event in London on 1st December!”
Demand for extra Ultion keys has grown enormously as Ultion becomes the 3* lock of choice for door manufacturers. Inevitably this leads to imitation Ultion keys being produced, on-line retailers displaying prices on the internet and eBay sales.
We handle these instances as they occur because we are keen to ensure that our independent locksmith customers get maximum benefit from the rise of Ultion.
For further protection we’re developing the Ultion Key Centre initiative and are issuing license numbers for our customers to prove that they are a recognised Ultion Key Centre using genuine Ultion key blanks.
How will customers know what to look for?
The new keycard on all Ultion keys will warn the customer of the risks with non-genuine Ultion keys and direct them to a web page with full details.
The new ‘Genuine Keys’ page (on the right) explains what can go wrong with badly cut or imitation key blanks. The customer can check the validity of license numbers here. Click here to visit the new page.
How does a locksmith become licensed
All active Brisant customers are licensed Ultion Key Centres. ‘Active’ is any customer who is consistently selling Brisant locks, this can be either E, D, BS, MLA or Ultion. Buying Ultion key blanks alone is not a qualification criteria. We support independent locksmiths not national chains. These changes will redirect customers from unlicensed locksmiths currently sourcing keys from third parties.
Sending you customers
The Ultion website is where customers register for the free £1000 guarantee. This site gets around 2000 visitors every week. Customers can enter their postcode and they will get the details of their 3 nearest licensed Key Centres. Licensed Ultion Key Centres are listed on this directory by adding any of the Ultion banner links to their own website.
What is my license number?
Your license number is at the top of the login area of the Brisant website. Downloadable logos featuring your license number are also here.
An information leaflet containing all of the above has been sent to all of our customers. Download a copy here.
Strawberry on Black is the most popular colour combination bought by homeowners in Keycap’s first month on sale. Launched at the end of July, Ultion’s Keycap is a funky, brightly coloured cap that snaps onto Ultion keys so they’re easy to identify and personalise. Ultion, the high security cylinder door lock from Brisant Secure, has created a landslide in the door industry because it’s a tool that sells doors.
Available in eight different colour combinations there’s a Keycap for everyone in the family.
Brisant CEO Nick Dutton says: “Keycap’s first month has been a great success. Homeowners like choosing the colours so they can colour code their Ultion keys by door or family member.
“Now we’ve launched Keyring too, we’re excited to see which colour is most popular in its first month.”
Keyring has built-in TrackR technology so homeowners can connect their smartphone to their keys via Bluetooth. Using the slick, user-friendly TrackR app they can see where their keys were the last time they were in Bluetooth range of their phone.
“Keyring comes in the same colours as Keycap and it’s got this great new technology built-in,” Nick adds. “No one has used TrackR’s technology like this before, and the TrackR company is as excited about Keyring as we are. It’s even taking Keyring to CES (Consumer Electronics Show) in Las Vegas next year. It’s a massive show, and a great platform for Ultion in the US market.
“So far Strawberry is the most popular Keycap colour, but it will be interesting to see if other colours catch up as homeowners learn more about their Ultion key upgrades.”
Which colour will you choose? Find out more about Keycap and Keyring at www.ultion-lock.co.uk/key-upgrades.
To find out what selling real-life security can do for your sales call 01924 455 444, visit www.ultion-lock.co.uk or follow @UltionLock on Twitter.