BRISANT APPOINTED OFFICIAL FEDERAL LOCK STOCKIST

Brisant Appointed Official Federal Lock Stockist

The long-term relationship between Brisant Secure and Federal Lock has been further cemented with the appointment of the Dewsbury-based hardware and lock specialist as the official stockist for Federal branded products.

Many of the hugely popular Federal branded products, including padlocks, will be available at great prices on a next-day service from the on-line ordering facility on the Brisant Secure website in the coming weeks. Customers are promised a service tailored for locksmiths with a dedicated ‘Federal Product’ section on the website at www.brisant-secure.com, as well as world class order fulfilment levels of all Brisant products.

One of the many new products on offer as the official stockist, will be the Federal UCF Sold Secure Diamond grade cylinder and with its magnetic pin, the UCF brings much greater key control. Sales of the Federal 6YCF 6 pin cylinder will receive a free upgrade to our outstanding Ultion range.  As well as the same Sold Secure Diamond accreditation, Ultion also comes with 11 pins, dimple key, £1000 security guarantee, unparalleled sales support tools, and a next-day keyed alike service.

Steve Stewart CEO of Brisant Secure commented: ‘The addition of the Federal branded products to the existing Brisant range is a major plus for us and for our locksmith customers. They can expect the same levels of outstanding service and deliveries across both brands and we look forward to fulfilling sales with immediate effect.’

Whilst stock levels are being built up and the on-line ordering facility implemented, should you have any requirements for Brisant Secure cylinders or padlocks (also developed with Federal Lock) please call 01924 410200 or e-mail sales@brisant-secure.com. For further information on the pioneering Ultion cylinder including their compelling videos, visit www.ultion-lock.co.uk. You can also follow them on Twitter @BrisantSecure and @UltionLock.

HOLDING YOUR PRICES!

Nick Dutton becomes Joint CEO of Brisant Secure

The cost of our products have been affected by significant raw material increases. But we’re committed to maintaining the highest quality and specification products as competitively as possible. So, against a backdrop of price increases in the hardware sector, we’re not increasing prices at this time.

We’re absorbing some of these raw material increases by balancing the more recent currency exchange rate improvements.  It is hoped that continued exchange rate increases in 2018 will offset the balance of our cost hikes.

2018 will be a great year for Brisant Secure customers with exciting product innovations and marketing support initiatives being launched. We’re pleased to be able to fully support our customers with these developments, whilst not carrying the burden of immediate cost increases.

NEXT DAY KEYED ALIKE SERVICE, LAUNCHED BY BRISANT

24 Hour Keyed Alike Service, Launched by Brisant
Security hardware design leaders, Brisant Secure, are now looking to revolutionise the way in which customers receive their deliveries, with the introduction of a new next day keyed alike service for their range of cylinders. This includes the pioneering Ultion product which is specified by some of the most influential companies in the door and locksmith sectors.

This next day service applies not only to the 1000+ variants of cylinder stocked by Brisant, but also the in-house workshop builds mixed sized doubles, with or without thumbturns, to the same lead time.  As consumers, we’re all well versed in next day delivery options from retailers like Amazon, so this new service is perfect for door manufacturers looking to deliver quality products, to a short lead time.

Nick Dutton CEO of Brisant Secure commented: ‘Quality and security don’t have to be to the cost of service, as we are proving with a next-day keyed alike service. Our ability to help customers meet the shortest of deadlines with this incredible service is a major part of our unrivalled offering.’

For further information on Brisant Secure visit www.brisant-secure.com, e-mail sales@brisant-secure.com or call 01924 410200. For further information on the pioneering Ultion cylinder including their compelling videos, visit www.ultion-lock.co.uk. You can also follow them on Twitter @BrisantSecure and @UltionLock.

Qualitere installs Lock Lock as standard

Martin and Alex sm

Qualitere Windows is the latest installation company to fit Lock Lock security handles as standard. After on-site testing and both employee and customer surveys, Joint Owner Martin Harris announced the move, fitting all 20 showroom doors with Brisant Secure’s Lock Lock.

“Lock Lock’s performance and security are first-class but it’s also the clear market leader in anti-corrosion,” says Martin. “Pitting and tarnishing is an issue in the hardware industry, but we’ve never bought cheap products as we have a reputation to protect. We did have issues with three handles recently though (despite being 64 miles from the coast!) and that was three too many. This just can’t happen: customers come to us for top-of-the-range quality so we needed a secure handle that would stay looking good. After trialling and feedback from customers on the functionality and looks, I was so impressed I made Lock Lock the standard option rather than an upgrade.”

Qualitere Windows is a family-run business in the East Midlands. “We’d been looking to improve our premium security handle offer for a while,” continues Martin. “We got a fantastic reception when we started fitting Brisant’s Ultion cylinders as standard over a year ago, and I knew Lock Lock could be another game changer for us. Handle and cylinder lock manufacturers approach me regularly with cheaper alternatives. But I’m not interested in cheap, and neither are my customers. I need to be 100% sure on quality and security, and with Lock Lock, I am.”

For more information on Qualitere visit www.qualiterewindows.co.uk; for details on Lock Lock’s anti-corrosion performance go to www.lock-lock.co.uk/tested.

Brisant wins Best Digital Campaign and Best Use of Direct Marketing at CMAs

CMA-2017-Winner-Best-Digital-Campaign

Brisant Secure was delighted to win the ‘Best Use of Direct Marketing’ and ‘Best Digital Campaign’ awards with MRA Marketing at the recent Construction Marketing Awards (CMA). The wins were for innovative marketing campaigns for Brisant’s flagship lock product, Ultion. The judges were impressed by the “highly sophisticated demand generation activity, focused on a clearly identified target market”.

Ultion is the most secure cylinder lock on the market, uniquely providing homes with real security against real-life attacks. It’s got Sold Secure Diamond, Secured by Design, and is BSI kite marked TS007 3 star – and homeowners are further protected by an exceptional £1,000 break-in guarantee. It’s even been captured on video defeating a real burglary attempt.

An integrated, extensive marketing campaign drives traffic to the ultion-lock.co.uk website and turns those visitors into very high quality leads for Brisant’s trusted trade network through the ‘Find A Door That Locks’ tool.

The tool has been used more than 13,000 times by homeowners to locate fabricators, installers, and locksmiths based on a postcode search. Homeowners enter their email and postcode, and relevant contacts in their area are selected from the network of registered Ultion trade customers. This information is sent to Dotmailer, which then emails the homeowner and prompts them at various different decision points.

CEO Nick Dutton says: “The campaign is essentially a straightforward idea for growing sales for our customers, but it took a lot of hard work (and some very complicated logic maps!) to make it happen. I’m delighted the team has earned this recognition from such a highly-respected award programme.”

The award was presented at a black-tie Gala Dinner at the Radisson Blu Portman Square in London on 30th November. For more information on Ultion visit www.ultion-lock.co.uk

Lock Lock anti-pitting test exceeds 3,000 hours – 2,760 over standard

Lock-Lock-After-3000-Hours

Lock Lock, the new high security handle from Brisant Secure, has spent over 3,000 hours or four MONTHS – in independent corrosion testing, with no sign of pitting or blistering. Just 240 hours, or 10 days, of salt spray testing is required to achieve the EN 1906:2012. The highest corrosion grade measured is 480 hours.

“Pitting on door furniture is one of the industry’s dirtiest secrets,” says Nick Dutton, CEO of Brisant Secure. “In fact, Lock Lock has spent longer in the salt spray chamber than some handles I used to buy lasted on the door. Many manufacturers only offer a guarantee on performance, or a token one on the finish. Some recommend stainless steel for coastal areas but 63% of the UK population live less than 9.3 miles from the sea. And 36% live within just 3 miles! In fact, most of us are near the coast, and the issues we have in the UK with corrosion on door handles reflects that. What might be fine for inland Europe, America or Australia, just isn’t suitable for an island like ours.”

Nick adds: “As manufacturers we can and should do better. Lock Lock took 24 months to develop. Each handle is coated twice with copper and then twice with nickel, and its designed with a seamless curve so there are no edges or corners, traditional weak spots for corrosion. The industry needs to ask itself why it’s finish guarantees aren’t anywhere near those for performance or security. Homeowners expect their handles to look good for years, not months. But all too often the reality is sadly different.”

Lock Lock will be tested to destruction, with the live website counter showing the hours going by at www.lock-lock.co.uk/tested.

To find out what selling real-life security and long-life performance can do for your business call 01924 410 200 or follow @LockLockSecure on Twitter.

Lock Lock smashes salt spray test at 2,000 hours and counting…

Lock Lock salt spray test TWITTER SIZE

In ongoing corrosion tests for EN 1906:2012, Lock Lock, the new high security handle from Brisant, has been subjected to salt spray for more than 2,000 hours at the time of writing. There’s no sign of pitting: the polished chrome handle looks as good as it did when it went in, over 9 weeks ago. This is more than eight times the minimum of 240 hours required to achieve EN 1906:2012, – and the highest corrosion grade the standard measures.

“We’re now in the area normally reserved for stainless steel offerings,” comments Nick Dutton, CEO of Brisant Secure. “With its patented, unique spindle block, security was always the main selling point for Lock Lock since its introduction to the market at the FIT show. With the block activated, Lock Lock easily passed the TS 007 2* security test on its first attempt. And it achieved the highest Grade 7 for durability in EN 1906, still opening and closing the door after 200,000 opening cycles. But its ongoing performance in the salt spray test means its corrosion resistance is fast becoming the bigger story!”

Lock Lock handle is designed (with registered rights) with a seamless curve so there are no corners or edges – traditional weak points where corrosion and pitting starts. And each polished handle is coated twice with copper and then twice with nickel, so even the most susceptible polished gold and chrome finishes are designed to last.

The test isn’t over yet though – Lock Lock will be tested to destruction, while a live website counter at www.lock-lock.co.uk/tested shows the hours going by.

To find out what selling real-life security and long-life performance can do for your business call 01924 410 200 or follow @LockLockSecure on Twitter.

Ultion filmed saving homeowners from burglars

“I don’t think I’m going to be able to do it,” says thief

A real-life video of thieves trying to break through a door with an Ultion cylinder for over three minutes and failing has been posted on the @UltionLock Twitter feed by a happy homeowner.

Amjid Khan was out for the day when his neighbours called him to say they thought someone had tried to break in. “When I got home, I saw the house was secure but someone had snapped the handle and the external barrel of the cylinder lock. However, the main part of the cylinder was still in the door and stopped the burglars getting in. When I saw what happened I contacted a locksmith immediately – and later that day I tweeted to recommend Ultion to everyone I knew.”

“The two sacrificial sections on Ultion had been snapped and the cylinder had gone into ‘Lock Down Mode’”, explains Nick Dutton, CEO of Brisant Secure, which makes Ultion. “The burglars couldn’t get to the attack lock because it was protected deep inside a solid molybdenum core – 25% denser than iron – and secured with a dedicated retaining pin. You can hear how easily the handle got snapped off, but they couldn’t open the door because Ultion was still secure

Amjid has a video doorbell fitted and recorded two burglars trying to break in, and One asks the other for a screwdriver before admitting defeat, saying; “I don’t think we’re able to do it”.

“The Ultion lock came as standard on my door. I’d asked the installer for a decent lock but didn’t realise how it was until after the fact! I’m just so glad it stopped them getting in. It looks like they tried for more than three minutes.”

Amjid continues: “I specifically asked my locksmith for the same replacement lock and I’m upgrading the lock on the back door to Ultion too. I’ve recommended it to all my family and friends.”

In fact, Amjid’s locksmith suggested Brisant’s new high security handle Lock Lock, together with an Ultion cylinder. Lock Lock’s seamless, curved, design means it’s harder to remove the handle with mole grips, and it provides an extra layer of security when the internal switch activates the spindle block, to give homeowners like Amjid extra peace of mind when they’re in the house.

Amjid adds: “I can’t recommend Ultion enough. It stopped some scumbags getting into my house and they did their best.”

For more information on real-life security from Ultion and Lock Lock visit www.ultion-lock.co.uk and www.lock-lock.co.uk and follow @UltionLock and @LockLockSecure.

Brisant Sponsors Composite & Panelled Doors #NFA17 Category

NFA-Banner-Windowbase-2017-small

Brisant Secure, the company behind the Ultion high-security cylinder lock and the radical new security handle Lock Lock, is sponsoring the Composite & Panelled Doors category in the 2017 National Fenestration Awards.

NFA Co-Founder and Director Jason Grafton-Holt comments: “It’s fantastic to welcome Brisant to the NFAs. Brisant’s success with Ultion is practically unprecedented: it took the industry by storm. Lock Lock looks set to the same, having secured several high-profile customers already, including Solidor as official launch partner. We look forward to working with Nick Dutton, Steve Stewart, and the rest of the talented team there.”

Nick Dutton, CEO of Brisant Secure, adds: “We were delighted to be approached by Jason to sponsor the NFAs. Now in their fifth year, these independent awards have quickly become a popular fixture in the industry’s calendar, supported by some of the biggest brands in the glazing trade.”
Brisant is one of the market leaders in high-security door cylinder technology with Ultion, which has TS 2007 3 Star, Secured by Design and Sold Secure Diamond. It’s a product that much of the residential door market has been very quick to take up, with installers often removing the cylinders that come with their composite doors, and switching them for Ultion.

The 2017 National Fenestration Awards campaign is now up and running, with 12 out of 17 #NFA17 categories currently live at the time of writing. For further details, visit www.fenestrationawards.co.uk.

To find out what selling real-life security can do for your business call 01924 455 444, visit www.ultion-lock.co.uk or follow @UltionLock on Twitter.

SP Trade Frames’ installer customers request Ultion security

SP Trade Frames logo

Halifax-based trade centre SP Trade Frames fits Ultion as standard in all its doors so its installer customers can sell real-life security to homeowners. Ultion, the high security cylinder door lock from Brisant Secure, keeps homes locked and is helping installers sell more doors.

All SP Trade Frames doors – composite, PVC, and French doors – have Ultion security due to demand from installers.

SP Trade Frames’ Partner Simon Loker, previously of Polyframe Trade Ltd, says: “Our customers requested Ultion in their doors because they know it gives homeowners the security they want. Ultion offers so much more than most other three star cylinders, so we didn’t see the point in selling anything less. We buy our doors without a cylinder, and fit Ultion to every single one.

“Installers want to sell Ultion security because it makes their doors stand out against the competition. Ultion helps them win more business,” adds Simon.

Brisant CEO Nick Dutton says: “More and more installers want to sell Ultion because they recognise it gives homeowners the security they’re after. When asked, 85% of homeowners said security is top priority when buying a new door, so it’s important for installers to be able to sell it.”

Homeowners with Ultion can sign up for a free 10-year £1,000 guarantee against burglary as a result of the lock being snapped.

“The guarantee shows our confidence in Ultion’s security,” adds Nick. “No one has claimed, and we don’t expect them to. Ultion’s ‘Lock Down’ Mode keeps homes secure from even the most aggressive attacks.”

To find out what selling real-life security can do for your business call 01924 455 444, visit www.ultion-lock.co.uk or follow @UltionLock on Twitter.